The new point of sale is located on the eastern part of South Street, one of the most popular tourist attractions in Philadelphia
Natuzzi Italia chooses Philadelphia to open its first mono-brand store in Pennsylvania. The new point of sale is located on 321 South Street, between the Society Hill and Queens Village neighborhoods, in one of the most developing areas of the city. The grand opening party was on May 12.
The 4.000 sq.-ft. store features 16 vignettes of the Natuzzi Italia “Total Living” collection, embracing the concept of “Harmony Maker”: upholstered sofas and chairs, stunning wooden furniture for the living room and bedroom, accent lamps, accessories and rugs – all blending design and function to create harmonious living in any home.
The new store harmonizes beautifully with the urban flair of South Street: the original building went through minor changes in order to match with the diverse urban mix of shops, bars and eateries that has made this road very popular all over USA.
With a booming residential development economy, and a local culture that values art, architecture, and superior design, Natuzzi Italia coming to Philadelphia will satisfy a growing demand for design in home furnishings.
With this new opening the number of Natuzzi Italia mono-brand stores in USA increases to ten. The number of Natuzzi Italia mono-brand point of sales around the world amounts now to 180.
Natuzzi Italia store
321 South Street